No Guessing, Only Growing
Your $499 Strategic Website Blueprint
for a New or Redesigned Website
Before you spend a dollar on design, you must have a clear message.
This plan is the first phase for our Full-Service Builds. We'll define your story, audience, and sitemap to ensure your new website is a powerful sales tool from day one - not just another "build and forget" project.
Does Any of This Sound Familiar?
The "Blank Page" Problem
You’re an expert in your field, but you’re not a copywriter. You’re staring at a blank screen, feeling overwhelmed by the pressure to come up with the ‘magic words’ needed to succeed.
The "Vanilla Brand" Problem
You’re planning a redesign because your current site feels “vanilla” and doesn’t stand out. You’re tempted to just copy your competitors, but you know your story is authentic and more valuable.
The "Wasted Money" Fear
You know you need a professional site, but you’re worried about spending thousands on a beautiful design that’s just “lipstick on a pig” – a site that looks great but fails to get a single customer.
The "Flying Blind" Problem
You’re “flying blind” and just “guessing” at your marketing. You can’t connect your website to actual sales, leaving you to wonder if you’re building a business or just an expensive hobby.
Your Guide to a Message-First Plan
The hard truth is that most website projects fail because they get one part right but not the other. A beautiful design with “canned,” generic text feels empty and fails to connect. Likewise, great content on a confusing, unprofessional, or hard-to-read site will be ignored.
To succeed, your message and your design must work together from day one.
That’s where I come in. I’m Brian Newhall, your WordPress Consultant. My job is to be your “Trusted Local Guide” through the “complex foreign country” of web design & development, as well as marketing strategy.
The Website Blueprint will help you define:
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Your Customer’s Story: I use a proven, story-based framework analysis that defines your ideal customer, their real problem (internal and external) , and how you solve it.
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Your Brand’s Authentic Voice: A clear definition of your brand’s unique identity to guide all future copywriting.
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A Competitive SWOT Analysis: A clear-eyed view of your Strengths, Weaknesses, Opportunities, and Threats in the market.
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Your Strategic Sitemap: A new, conversion-focused website navigation plan designed to guide users to your primary “Call to Action”.
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A Phased Action Plan: A prioritized list of “next steps” to move from this blueprint into the design and build phases.
How It Works
Your Path to Clarity in Three Simple Steps
You're the expert on your business. I provide the guiding process. Together, my three step process will turn your knowledge into a clear path forward.
Complete the Strategic Questionnaire
You'll start by filling out the confidential, in-depth questionnaire. This is where you'll share your business goals, your vision, and your understanding of your ideal customer - it's the foundation for our entire strategy.
Receive Your Insights & Order Your Blueprint
You'll get an instant email with your completed questionnaire. When you're ready, you can order your personalized $499 Website Blueprint, where I personally analyze your submission and build your plan.
Get Your Custom Plan & Strategy Call
You'll receive your completed Website Blueprint as a detailed PDF. Then, we'll schedule our 60-minute strategy call to review the plan, answer your questions, and ensure you have a confident path forward.
At the end of our process, you will have a clear, actionable blueprint for your website's content, ready to move forward. You can use this plan to start your Full-Service Build with me (where your $499 is applied as a credit) or as the expert guide for your Guided Launch Plan.
Continuing to Guessis Costing You More Than You Think
What's at Stake?
What happens if nothing changes and you just "guess" at your new website?
You'll likely waste money on a beautiful design that doesn't work,
lose ground to competitors who have a clearer message,
and feel the constant frustration of knowing your business isn't reaching its full potential.
A great service deserves to be seen, and hoping for the best isn't a strategy.
Your Trusted Partner for Growth
Here’s how we've helped business owners just like you find clarity and achieve their goals.
- Jeanne Fiocca|CookieText
- Cindy C|Families Anonymous
- Matt Chiera|Ice Nine Online
- Jeannette Sweeney|Corporate Chair Massages
- Jen Harrison|Read. Write. Perfect.
Frequently Asked Questions
If you have some other questions, email brian@bpnWebTech.com
I'm not technical. Is this questionnaire hard to fill out?
Not at all. This questionnaire is not technical. It’s strategic. It’s designed to help you, the business expert, share your vision, goals, and knowledge about your customers. As your “Trusted Local Guide”, I handle all the “tech jargon”; you just have to tell me your story.
Do I have to pay the $499 just to fill out the questionnaire?
No. Completing the questionnaire is 100% free.
It’s a high-value exercise that helps you organize your own thoughts. You will get an email with a copy of your answers, with no obligation.
You only pay the $499 after you submit your answers and are ready to have me personally analyze them and build your Website Blueprint.
Is the $499 fee an extra cost on top of my website build?
It’s a low-risk first step.
If you move forward with a Full-Service Build within 30 days, the full $499 is applied as a direct credit to your project.
For “Guided Launch Plan” clients, it’s a powerful, standalone blueprint you can use to guide your own work.
Do I have to use you to build my website after I get the plan?
Absolutely not. The “Website Blueprint” is a standalone strategic product.
The final PDF is yours to keep, with no further obligations. You can use it to build the site yourself, hire another developer, or simply use it for your own business clarity. My goal is to provide you with valuable blueprint, regardless of your next step.
I'm too busy to build a site. How can I find time for this?
This plan saves you time.
- The 45-minute questionnaire saves us hours of back-and-forth emails.
- Our 60-minute strategy call provides a clear plan that will save you dozens of hours of “guessing,” wasted effort, and costly revisions down the road.
This small time investment is your shortcut to an effective, efficient build.
What if I need help implementing the plan?
That’s what I’m here for!
The Website Blueprint is designed to be a clear plan you can follow. However, if you want my help, you have two clear paths:
- Use my Flexible Service Blocks for on-demand expert help
- Move forward with a Full-Service Build.
You are never left stranded.
Ready to Find Your Path to Clarity?
Your journey to clarity begins with our detailed questionnaire.
Don’t have an hour right now? No problem.
You can save your progress at any time and receive a link to finish later.
A Quick Reminder of the Process: 1. You fill out the free questionnaire to organize your thoughts. 2. You’ll get a copy of your answers immediately. 3. You’ll then have the option (with no obligation) to order your personalized $499 Website Blueprint and strategy call.