THINKING ABOUT A NEW WEBSITE?

COMPLETE GUIDE: From Strategic Blueprint to a Powerful Online Asset

Schedule Your Free Consultation
Managed WordPress Hosting & Care Plans - illustration

Project vs. Partnership:
Our Approach

Is your website an asset or an expense? The difference is the process.

  • The One-Time Project
    Why it becomes a costly expense.
    • This approach focuses only on the launch. It's a short-term transaction that results in a site that rarely evolves. Because it's not built into a long-term strategy, it quickly becomes an outdated expense rather than a tool for growth.
  • The Strategic Partnership
    How we build a valuable asset.
    • My process focuses on your long-term goals. By treating your website as a core part of your business from day one, we build a powerful and flexible asset designed to deliver lasting value and adapt as you grow.

Building Your Strategic Asset

My 5-Phase Framework

This structured process ensures you and I are aligned at every step and that the final product is strategically designed to support your long-term goals. 

  1. The Blueprint for Success

    Phase 1: The Marketing Roadmap

    My process begins with the Marketing Roadmap, a mandatory first step that builds the strategic foundation for your entire project. This isn’t just a preliminary chat; it’s a deep-dive analysis designed to give you immediate clarity and a tangible plan.

    The Roadmap process clarifies your message, defines your audience, and outlines a clear path for growth, ensuring the website we build is a powerful marketing asset from day one.

    Your Deliverables & Investment:

    This foundational phase is a fixed, one-time investment of $499. Upon completion, you will receive:

    Your Core Message Blueprint:

    A powerful, one-page guide detailing the exact marketing message to use across your new website.

    A Complete SWOT Analysis:

    A clear-eyed view of your Strengths, Weaknesses, Opportunities, and Threats.

    A Proposed Sitemap:

    A strategic structure for your new website, designed for optimal user experience and SEO.

    A Detailed Project Proposal:

    A comprehensive scope of work, timeline, and cost estimate for the remaining phases of your full website build.

    Best of all, when you proceed with the full project, the full $499 fee is applied as a direct credit to your first invoice.

  2. Where Strategy Takes Visual Form

    Phase 2: The Visual Blueprint

    Using the Project Brief, I create wireframes—low-fidelity visual blueprints for your website’s key pages that focus on layout, user flow, and functionality. This is also the phase where we will need the final text for each page to ensure the design is built around your actual message.

    Phase 2 Investment:

    This phase is billed using Flexible Service Blocks. For planning purposes, a typical page requires 4 to 8 hours for wireframing, content integration, and revisions. A detailed estimate for your specific project will be provided in the Project Brief from Phase 1.

  3. Bringing the Blueprint to Life

    Phase 3: The Development Build

    In this phase, I build a fully functional website based on the approved wireframes and content. I will develop the site’s functionality, integrate systems like contact forms, and populate the site with your content, ensuring it’s formatted correctly and is mobile-responsive.

    Ensuring Quality: Testing & Your Final Review

    Before launch, the site undergoes thorough testing, including Functionality Testing, Responsiveness Testing, and Performance Testing. You will then perform User Acceptance Testing (UAT)—a final review to ensure the site works exactly as you intended.

    Phase 3 Investment:
    This phase is billed using Flexible Service Blocks. While cost varies with complexity, you can estimate an average cost of around $320 per page for development and testing. A detailed estimate will be provided after the wireframing phase is complete.

  4. Ensuring a Flawless Launch

    Phase 4: The Final Checklist

    To ensure a smooth transition, I complete a pre-launch checklist, including a final content review and a full website backup. I handle the “go-live” process, perform post-launch checks, and provide you with your admin login and documentation in our official client handover

  5. Ongoing Partnership for Continued Success

    Phase 5: Beyond the Launch

    Your site will be enrolled in my Managed Hosting & Care Plan (starting at $35/month). This includes secure managed hosting, proactive software updates, and continuous security and performance monitoring.

    Your plan also includes access to my Included Premium Toolkit. The powerful, professional-grade tools used to build your site remain active and updated, saving you hundreds in annual software costs.

    Finally, your plan includes one hour of my direct support each month. For larger tasks, you can use Flexible Service Blocks at any time. The included monthly hour is always used first before any time from your purchased blocks.

What Does It All Cost? & Other FAQ's

A sample project estimate.

Here is a sample estimate for a basic 5-page professional website redesign, reflecting our new strategy-first process:

  • Phase 1: Marketing Roadmap & Project Proposal: $499

  • Phase 2: Wireframing & Content (approx. 5 pages): 20 Hours

  • Phase 3: Development & Testing (approx. 5 pages): 20 Hours

  • Total Estimated Investment: $2,099

    • This is comprised of the initial $499 for the Marketing Roadmap, plus five 8-hour Flexible Service Blocks ($1,600) for the subsequent build.

    • The $499 Roadmap fee is then applied as a credit, making the remaining project investment after the initial phase $1,600.

    • This is in addition to the ongoing $35/month for the Managed Hosting & Care Plan after launch.

Schedule Your Free Consultation

Partner with bpnWebTech

Ready to Build a Website?

Let’s have a conversation about your goals and how we can create a powerful, strategic online presence for your business or organization.

Schedule Your Free Consultation
Secret Link