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COMPLETE GUIDE: From initial strategy to long-term support.

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Project vs. Partnership:
Our Approach

Is your website an asset or an expense?

The difference is the process. Let’s compare a one-time project to a true strategic partnership.

  • The One-Time Project
    Why it becomes a costly expense.
    • This approach focuses only on the launch. It's a short-term transaction that results in a site that rarely evolves. Because it's not built into a long-term strategy, it quickly becomes an outdated expense rather than a tool for growth.
  • The Strategic Partnership
    How we build a valuable asset.
    • My process focuses on your long-term goals. By treating your website as a core part of your business from day one, we build a powerful and flexible asset designed to deliver lasting value and adapt as you grow.

Building Your Strategic Asset

Our 5-Phase Framework

To transform your website from a simple project into a powerful business asset, I use a proven, five-phase framework. This structured process ensures we are aligned at every step and that the final product is strategically designed to support your long-term goals. Here’s the detailed breakdown of our journey together:

  1. The Blueprint for Success

    Phase 1: The Discovery Phase

    Every successful project begins with a clear, shared vision. Our Discovery Phase starts with two collaborative meetings: a one-hour deep-dive consultation to explore your goals, audience, and challenges, and a one-hour follow-up call a few days later to review findings and solidify the project’s direction.

    The Website Strategy & Project Brief.

    The outcome of this phase is a comprehensive brief that becomes the source of truth for our project.

    It will outline:

    Your project goals & core brand message

    Target audience profile

    A proposed sitemap

    A confirmed scope of work

    Investment & Your Role:

    This Discovery Phase is a fixed-price engagement, starting with one 8-hour Flexible Service Block ($320).

    For most projects, this is sufficient. If you have existing strategic work documented, less time may be required.

    Your active participation is essential; your role is to provide open answers about your business and to review and approve the final Project Brief before we proceed.

  2. Where Strategy Takes Visual Form

    Phase 2: The Visual Blueprint

    Using the Project Brief, I create wireframes—low-fidelity visual blueprints for your website’s key pages that focus on layout, user flow, and functionality. This is also the phase where we will need the final text for each page to ensure the design is built around your actual message.

    Phase 2 Investment:

    This phase is billed using Flexible Service Blocks. For planning purposes, a typical page requires 4 to 8 hours for wireframing, content integration, and revisions. A detailed estimate for your specific project will be provided in the Project Brief from Phase 1.

  3. Bringing the Blueprint to Life

    Phase 3: The Development Build

    In this phase, I build a fully functional website based on the approved wireframes and content. I will develop the site’s functionality, integrate systems like contact forms, and populate the site with your content, ensuring it’s formatted correctly and is mobile-responsive.

    Ensuring Quality: Testing & Your Final Review

    Before launch, the site undergoes thorough testing, including Functionality Testing, Responsiveness Testing, and Performance Testing. You will then perform User Acceptance Testing (UAT)—a final review to ensure the site works exactly as you intended.

    Phase 3 Investment:
    This phase is billed using Flexible Service Blocks. While cost varies with complexity, you can estimate an average cost of around $320 per page for development and testing. A detailed estimate will be provided after the wireframing phase is complete.

  4. Ensuring a Flawless Launch

    Phase 4: The Final Checklist

    To ensure a smooth transition, I complete a pre-launch checklist, including a final content review and a full website backup. I handle the “go-live” process, perform post-launch checks, and provide you with your admin login and documentation in our official client handover

  5. Ongoing Partnership for Continued Success

    Phase 5: Beyond the Launch

    Your site will be enrolled in my Managed Hosting & Care Plan (starting at $35/month). This includes secure managed hosting, proactive software updates, and continuous security and performance monitoring.

    Your plan also includes access to my Included Premium Toolkit. The powerful, professional-grade tools used to build your site remain active and updated, saving you hundreds in annual software costs.

    Finally, your plan includes one hour of my direct support each month. For larger tasks, you can use Flexible Service Blocks at any time. The included monthly hour is always used first before any time from your purchased blocks.

What Does It All Cost? & Other FAQ's

A sample project estimate.

Here is a sample estimate for a basic 5-page professional website redesign:

  • Discovery & Strategy: 8 Hours

  • Wireframing & Content: 20 Hours

  • Development & Testing: 20 Hours

  • Total Estimated Time: 48 Hours

This project would be scoped as six 8-hour Flexible Service Blocks, for a total estimated investment of

$1,920, plus the ongoing $35/month for the Managed Hosting & Care Plan after launch.

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Let’s have a conversation about your goals and how we can create a powerful, strategic online presence for your business or organization.

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